Hello, I'm Riyaz Ali,
A Product Designer
Hands-on design leader with 13+ years experience passionate about solving user problems and driving business success.
CASE STUDIES
My Recent Works
Work across new product launches, feature innovations, and scaled systems, focused on solving complex challenges with measurable business and user impact.
DEW Design system
Unified design language that streamlines creation of consistent, accessible, and scalable interfaces across all products. Bridges design and engineering through shared components, design tokens, and guidelines.
AI Driven Project Management
Define a chatbot-based product experience for project managers and team members to manage projects efficiently and effectively.
Dashboard Revamp — Freshservice
Design journey of new Freshservice Dashboard, the essential face of any application, addressing challenges and solving exciting problems.
Form Builder Experience in Freshservice
Innovative product providing comprehensive support for administrators to configure all forms within Freshservice system with ease and efficiency, focusing on enhanced UX and aesthetics.
WORK EXPERIENCE
Current and previous employers.
Freshworks, Senior Staff Product Designer
Jan 2014 - Current | 11+ yrsAt Freshservice (A key product at Freshworks), I handle Design Ops, streamline the Dew Design System to boost designer adoption and reduce GTM time, ensure smooth design processes, and act as the gatekeeper for all design solutions.
Endeavour Software, UX/UI Designer
Jan 2012 - Jan 2014 | 2 yrsAs an UI designer at Endeavour, I handled challenging and interesting design projects of global customers in Banking, Insurance, Healthcare and E-Commerce industries.
RECOGNITION
Achievements
Recognized for achievements in building Freshservice Product at Freshworks.
CAPABILITIES
Skillset
Expertise in various design disciplines, ideal for comprehensive projects. Versatility allows tackling any challenge with precision and creativity.
Product Design Thinking
Proficiency in design thinking methodologies to understand user needs, define problems, and generate innovative solutions.
UI/UX Design
Strong understanding of user interface and user experience design principles to create intuitive and engaging digital products.
Interaction Design
Knowledge of interaction design principles to create seamless interactions between users and digital interfaces.
Information Architecture
Understanding of information architecture principles to organize and structure digital content effectively.
Technical Skills
Basic understanding of front-end development technologies (HTML, CSS, JavaScript) to collaborate effectively with development teams.
Leadership
Strong leadership skills to inspire and motivate cross-functional teams, including designers, developers, and product managers.
Design Process and Toolset
I believe great design is achieved through simplicity, efficiency, and thoughtful aesthetics.
Process
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Discovery
Define the problem by aligning user needs, business objectives, and technical constraints.
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Generate
Explore a wide range of ideas and potential solutions through research, creativity, and design thinking.
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Evaluate
Validate concepts using user feedback, data insights, and informed design decisions.
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Refine
Iterate and enhance solutions to improve usability, accessibility, and overall experience.
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Launch and Learn
Launch with confidence, measure outcomes, gather insights, and continuously improve through future iterations.
Toolset
Research and Ideation
Prototyping and Design
Collaboration
Images / Illustrations / Icons
ENDORSEMENTS
This is what people say about me
A few lines from people worked with over 12+ years
"Riyaz is one of the best people I've worked with, easy to work with and quickly became a friend. He sincerely cares about teamwork and gives 100% to every task. Helped us set up Design System for Freshservice. Working together for almost 5 years - always a pleasure! Smart, organized, great idea person, quick to compliment, not afraid to challenge. A joy to have in any design team."
Senthilnathan Shanmugam
Global Head AVP @ Birdeye
"I’ve had the pleasure of working with Riyaz since my very first initiative together at Freshservice in 2022 , and it’s been an incredible journey. Riyaz is not just a great designer—his deep understanding of user experience is matched by his ability to think strategically and deliver results that move the needle. What sets him apart, though, is how grounded and approachable he is as a manager. He brings a calm and collaborative energy to every interaction, making it easy for cross-functional teams to align and execute effectively. His strong domain knowledge in ITSM has been invaluable, especially when making product decisions that truly resonate with our users. Riyaz consistently keeps the product’s success at the forefront, and his result-oriented mindset is inspiring to work with. Anyone would be lucky to have Riyaz on their team—he’s a true asset to any product organization."
SanthanaGopalan Varadharajan
Senior Manager, Product Management @ Salesforce
"I've had the pleasure of working with Riyaz for over six years across multiple projects, and I can confidently say he's one of the most talented UI/UX designers I’ve collaborated with. His design skills are exceptional, but what truly sets him apart is his ability to empathize deeply with users. He takes the time to understand their pain points and consistently translates that insight into thoughtful, intuitive solutions. Riyaz is not only a skilled designer but also a strong leader. He sets a high bar for quality and inspires those around him to do their best work. Despite his expertise and accomplishments, he's incredibly humble and approachable—a rare combination that makes him not just a great teammate, but someone everyone enjoys working with and learning from. Any team would be lucky to have him!"
Sundararajan Srinivasan
Product @ Tableau Next, Salesforce